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IAAP: CS206
IAAP Accessible Social Media

IAAP Accessible Social Media
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A self-paced course designed to raise and recognize accessibility skills for everyone using and sharing information in social media.
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About This Course

The digital world is today the main space for communication, interaction and access to information. Technology has transformed the way we work, study, shop, and entertain ourselves. However, not all people have the same opportunities to participate in this digital environment. From subtitles in videos that help those who watch content without audio to intuitive navigation structures that optimize usability for any user, digital accessibility is synonymous with quality and effectiveness in communication. This course, developed by the International Association of Accessibility Professionals (IAAP), will teach you how to design and share accessible content on social media.

Course Topics

Module 1: Fundamentals of Digital Accessibility

Introduction to the context of digital transformation and digital divide, as well as the fundamentals of digital accessibility, its impact and its importance in society.

Module 2: User Diversity and Universal Design

Analysis of the different needs of people when browsing the Internet and how universal design and technology can help overcome barriers.

Module 3: Principles and Recommendations for Accessible Communication on Social Networks

Key strategies based on the Web Content Accessibility Guidelines (WCAG) to create perceivable, understandable, operable, and robust content.

Module 4: Implementing Accessibility on Social Media

Practical application of accessibility on Facebook, Instagram, Twitter/X, LinkedIn, YouTube and TikTok with specific tools and examples.

Requirements

There are no pre-requisites for this course.

Who is this course for?

This course is ideal for:

  • Communication and digital marketing professionals who want more inclusive strategies.
  • Social media managers and content creators looking to improve the accessibility of their posts.
  • Web developers and UX/UI designers interested in optimizing accessibility in digital interfaces.
  • Digital accessibility specialists who want to deepen the implementation of accessibility on social networks.
  • Organizations, businesses, and government agencies seeking to comply with international accessibility regulations.
  • Anyone interested in digital accessibility and inclusion, such as educators, activists, and consultants.

Course Contributors

Headshot of Ana María Carrillo

Ana María Carrillo

Co-Founder and CEO of Hearcolors a Mexican company specialized in digital accessibility. Since 2014, Hearcolors has trained more than 5,000 professionals in design and development of accessible websites, as well as creation of accessible documents. It has also led the adequation of Mexican legal and regulatory frameworks to implement accessibility and has accompanied clients from Mexico and other LATAM countries in their digital inclusion journey.

Ana María has participated in numerous national, regional and international conferences to share her experience and has offered consulting services to international organizations such as the ITU, OECD, and APEC among others.

She holds a BA in International Relations and a Masters in Diplomatic Studies. She was a member of the Mexican Foreign Service from 1999 to 2011 where she specialized in the inclusion of Mexicans abroad through empowerment strategies including digital skills, financial education, and health prevention.

LinkedIn | Facebook | Twitter | YouTube

Reviewer Acknowledgment

This training was reviewed by the following individuals, whose expertise and feedback were invaluable:

  • Dr. Monica Duhem - Director of the Global Advisory Center at G3ict
  • Beatriz González - Head of Accessibility & Digital Inclusion Central Europe, Atos
  • Nicolas Sandoval - Editor

Frequently Asked Questions

Do IAAP Members need to pay for the course? 

No, the course is free for active IAAP Members. Please contact iaapsupport@accessibilityassociation.org to be enrolled. Each IAAP member is eligible to take the course once. The course can not be reset, but learners are welcome to review the material as many times as they like while enrolled.

How long will the course take to complete? 

The course is self-paced, providing you with the flexibility to learn at your own pace, on your own schedule. The course will take about 5 hours to complete start to finish. Once enrolled, you will have one year to complete the course and receive your Certification of Completion.

Is this course eligible for IAAP Continuing Accessibility Education Credits (CAECs)?

Yes, if you currently hold the CPACC IAAP Certification this course could be used to earn up to 6 CAECs. If you complete this course prior to sitting for your exam, CAECs will not be awarded.

Will I receive a Certificate of Completion at the end of the course?

To receive a Digital Knowledge Badge, you are invited to take the Accessible Social Media knowledge base test at the “Test Your Knowledge Website.” You must pass with an overall grade of 85% to be eligible for a Digital Knowledge Badge. The test costs US$ 25 for IAAP members and US$ 50 for professionals referred to us by our training partners.

I am having an issue accessing or navigating the course, who can I contact?

Please send a detailed e-mail to iaapsupport@accessibilityassociation.org outlining the issue you have found in the course. Our team will work as quickly as possible to have it resolved. The course discussion boards are not regularly monitored, so adding issues there will not prompt a quick response.

What web browser should I use?

The Open edX platform works best with current versions of Chrome, Edge, Firefox, or Safari.

See our list of supported browsers for the most up-to-date information.

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